From Themyscira to BIDV: The journey of the "Wonder Woman" with new treasures
At BIDV, we are also on such a journey - the journey of intelligent, courageous and compassionate women.
In the mythical land of Themyscira, Wonder Woman was brought to life by Zeus, imbued with the powers of the Greek gods: superhuman strength from Demeter, lightning reflexes and flight from Hermes, wisdom and empathy from Athena, keen eyes and unwavering instincts from Artemis, and selfless kindness and beauty from Aphrodite. She grew up among the Amazon warriors, wielding many magical tools—not only to fight, but to uphold justice, peace, and kindness.
In real life, there is another Themyscira - BIDV, where bank women do not carry shields but still possess their own "treasures": intelligence, faith, integrity, professionalism and aspiration. They are the "Wonder Women" of the new era - ordinary but extraordinary, quietly shining in work and life.
Integrity and autonomy
In Greek mythology, the Bracelets of Victory, forged by Zeus from his own shield, help Wonder Woman block attacks and create energy waves to protect her teammates. These bracelets are not just weapons, but also a reminder of discipline, self-control and integrity.
At BIDV, the “arms” of female officers also have similar power - the power of self-control and integrity. In the banking industry, where every number must be absolutely accurate, every decision requires sobriety and honesty. By keeping that “arms”, they maintain their courage in the midst of temptation and steadfastness in the midst of challenges.
And when those rings are intertwined, a collective shield is formed - that is the solidarity strength of thousands of BIDV female staff in the entire system, always accompanying each other towards the goal of building BIDV Big - Strong - Green.
Trust and transparency
The Lasso of Truth, created by the blacksmith god Hephaestus from Gaea's golden ribbon, forces anyone who touches it to tell the truth. In Wonder Woman's world, the lasso is a symbol of justice and trust - two core values that keep the peace.
At BIDV, that “golden thread” is Trust - one of the core values of BIDV’s Corporate Culture. Trust is not only a commitment to customers, but also the bloodline that nourishes the internal strength of the organization: trust in direction, trust in colleagues, trust in oneself.
Every transaction is conducted transparently, every contract is signed honestly, every action comes from trust. That trust has become the foundation for BIDV women to affirm their mettle in work and spread the image of an intelligent, humane banker, dedicated to serving the community.
Intelligence and dignity
The Royal Tiara is not only a symbol of Amazonian royalty, but also a reminder of dignity and wisdom. When necessary, Wonder Woman removes it to fight—an act that combines reason and courage.
At BIDV, each female officer also wears an “invisible crown” - that is, intelligence and professional dignity. They work with knowledge, understanding and a desire for self-development. In the digital transformation period, intelligence is not only about degrees or experience, but also about creativity, adaptability and dedication. In all job positions, from leaders to employees, from Headquarters to member units, from front-office to back-office, the image of BIDV women is always clearly shown: intelligence, courage, confidence, standards and humanity.
Professional and confident
Wonder Woman is known for her Magical Sword and Battle Armor - weapons that help her fight even near-immortal enemies. But the power of the sword lies not in the blade, but in the hand that controls it with mind and heart.
Likewise, at BIDV, “sword” and “armor” represent expertise and professionalism. In the financial market, where every decision is a battle, female staff always step out with a steadfast spirit, proficient skills and meticulousness. They work not only to complete targets, but also to affirm their mettle, inspire and spread the value of the brand.
Aspiration to rise
In Greek mythology, the Sandals of Hermes help the wearer fly across the boundary between the human and divine worlds - symbolizing the desire for freedom and the journey of conquest.
At BIDV, “Hermes slippers” are a metaphor for the desire to rise and the ability to balance. Female staff are not only warriors in the workplace, but also mothers, wives, friends, and inspirations. That warrior spirit also spreads beyond work: from sports, culture, arts, to union activities, volunteering, everywhere there are the figures of BIDV “Wonder Women” full of vitality and dedication.
Each of Wonder Woman’s “treasures” contains a reminder: true power lies not in magic, but in how people use it for good. At BIDV, we are also on such a journey – the journey of intelligent, brave and compassionate women.
And looking back, we understand the meaning of what Wonder Woman once said: “Sometimes you can't see what you're learning until you come out the other side.” - Sometimes, we only see ourselves as mature when we have overcome all challenges. On the other side of the busy days, the numbers and reports, is the light of faith and aspiration - where BIDV's "Women of Wonder" are still quietly shining, contributing to continue writing BIDV's story to become more beautiful, stronger, and more extraordinary every day.
At BIDV Phu My, 66 female staff are "high-flying warriors" in the entire system. They not only complete their professional tasks excellently, but also take the lead in digital transformation movements, internal communications and content creation, from "Card Ambassadors", "Digital Transformation Ambassadors" to system KOCs/KOLs, typical collaborators of the Investment and Development Newsletter... Many individuals were honored in the "BIDV Smile" movement and content creation awards in 2024-2025. They have been contributing their efforts to the branch to successfully complete its tasks for many consecutive years, receiving the Emulation Flag from the State Bank (2022) and the People's Committee of Ba Ria - Vung Tau province (2024), and being honored as a typical advanced collective of BIDV in the period 2020-2025. BIDV Phu My female staff as well as thousands of BIDV female staff across the system are living proof of the aspiration to soar - both resilient and brilliant - of BIDV women in the new journey.