Continuing the story of "BIDV Cultural Ambassador"
Over the past year, the "cultural ambassadors" have continuously contributed, bringing cultural values into vibrant and meaningful activities, permeating each unit.
The "BIDV Cultural Ambassador" contest has ended, the journey of spreading corporate culture of the typical candidates has not stopped yet. Over the past year, the "ambassadors" have taken on new roles, approached new experiences, and most of all, contributed to creating new values in the cultural picture of BIDV people.
The images of the “ambassadors” over the past year have become familiar on BIDV’s internal communication channels. They appear as inspirational faces – from the role of connectors in eLearning lectures on Corporate Culture, the spreading characters in the communication campaign for the BIDV Run “For a Green Life” in 2025, to the radiant representative image of the “BIDV Smile” Campaign. All have contributed to vividly portraying BIDV’s spirit and cultural identity – those meaningful moments are fully recreated in the clip below.
With their efforts in the past time, the "ambassadors" have received the support and recognition of many colleagues. Let's look forward to their next exciting year in BIDV's cultural activities!