BIDV Thanh Xuan: At 17 years old, the aspiration to grow stronger.
"At 17, one can break a buffalo's horn" is an old saying referring to the age of youth, courage, and a fearless spirit to face challenges. For BIDV Thanh Xuan, 17 years symbolize the maturity of a journey forged through effort, discipline, and unwavering belief in the chosen path.
Over 17 years of formation and development, BIDV Thanh Xuan Branch has gone through many important transformation stages. The journey of development and growth of Thanh Xuan has been built upon a consistent strategic vision, a unique identity, and the dedicated contributions of generations of staff. This is also the foundation for BIDV Thanh Xuan to confidently move forward as the country enters a new era.
From a branch initially handed over to the smallest group in the entire system, BIDV Thanh Xuan has, after 17 years, grown strongly to become a leader in terms of scale and operational efficiency, making a significant contribution to the overall development of the BIDV system.
During this period, the branch also received a new milestone when Comrade Ho Duc Dung officially assumed the position of Director of BIDV Thanh Xuan Branch. Against the backdrop of the country entering a new era, the Finance and Banking sector faced significant adjustments in its operational model and management methods. This was considered a pivotal period; the branch needed to build upon its foundations while proactively adapting to the new context, requirements, and expectations from the system and the economy.
When mentioning BIDV Thanh Xuan, customers think of a pioneering branch, making its mark with comprehensive development across four main pillars: Wholesale, Retail, FDI Customers, and Digital Banking.
In its wholesale operations, Thanh Xuan Branch focuses on building long-term relationships with large financial institutions, real estate clients, and clients in the trade, manufacturing, and import/export sectors. This approach helps the branch both expand its scale and maintain operational efficiency.
In the retail sector, the strategy is geared towards local focus and expanding the retail customer base through the development of specific sales channels. 2025 marks a comprehensive transformation in BIDV Thanh Xuan's retail operations, as all retail units within the branch will focus on transitioning to the RBT model, aiming towards a modern, flexible, and customer-centric BIDV.
In the process of increasingly deep international economic integration, foreign direct investment (FDI) plays a crucial role in promoting growth, economic restructuring, and enhancing the competitiveness of the Vietnamese economy. Recognizing this trend, the branch focuses on developing the FDI customer segment, accompanying foreign-owned enterprises in their investment, production, and expansion journey in Vietnam.
Simultaneously, digital banking has been identified as a driving force throughout. With the motto: "Using technology as a leverage, putting customer experience at the center," the branch has collaborated with numerous platform companies and payment intermediaries, integrating many digital services across BIDV's online channels. The application of technology and optimization of processes meet the requirements of digital transformation, while simultaneously creating long-term development opportunities for the branch in an increasingly competitive environment.
Throughout its establishment and development, BIDV Thanh Xuan Branch has had the honor of receiving many prestigious awards from the Party, the State, various Ministries and Departments, and BIDV Head Office.
Besides its professional activities, BIDV Thanh Xuan continues to maintain its position as a strong branch in emulation movements, notably winning first place overall in the BIDV Hanoi Regional Sports Festival and the BIDV 5 Brothers Sports Festival in 2025.
If strategy is the backbone of development, then culture is the "genetic code" that creates the dynamism of BIDV Thanh Xuan Branch. BIDV Thanh Xuan employees are proud to be people who dare to be different, creative in their thinking, and innovative in their work. Unity goes hand in hand with discipline, decisive action is implemented synchronously from leadership to operational departments, along with a spirit of sharing and compassion, creating a unified, responsible, and humane working environment.
BIDV Thanh Xuan has successfully established a distinct identity within the entire system, as reflected in Chairman Phan Duc Tu's dedication: "Difference creates identity - Breakthrough creates success."
In 2026, BIDV Thanh Xuan enters a phase of accelerated growth, focusing on comprehensive digitalization, streamlining operational processes, and enhancing flexible thinking in management and customer service. With this orientation, BIDV Thanh Xuan is committed to continuing to be a reputable partner providing smart, comprehensive, and optimal financial solutions for its customers. After 17 years of overcoming challenges, honing its skills, and building a solid foundation, BIDV Thanh Xuan is ready to move forward, together creating new milestones of success and writing an even more brilliant 18th year!