BIDV: Establishing Our Position Through Understanding and Loyal Partnership
Over its nearly 70-year journey of formation and development, BIDV has not only established its position through the scale of its assets or modern technological infrastructure, but has also left a distinctive mark in the hearts of customers and society through its core value: Loyalty.
"Loyalty and Compassion," as defined in the "BIDV Culture Handbook," is not merely an emotion but a standard of conduct that prioritizes the greater good, doing what is right and good. Internally, it reflects gratitude toward previous generations, sincere care among colleagues, and a sense of responsibility toward the community. For customers and partners, "Loyalty and Compassion" serves as the measure of steadfast commitment, genuine sharing, and substantive partnership, particularly during periods when the economy faces significant volatility.
At the "Journey of Aspiration" forum, CEO Le Ngọc Lâm offered a practical and insightful perspective on applying this principle in modern business. He emphasized that "Nghĩa tình" is not about being lenient or making emotional concessions, but rather about understanding and empathetic partnership. In a context where products and technology can be easily copied, the reputation and trust built on "Loyalty and Compassion" will become a "soft advantage" that helps BIDV retain customers and create sustainable value.
The CEO shared that in business practice, BIDV has made decisions rooted in humanity by choosing to continue supporting customers even during their most challenging legal or financial times, rather than turning away to quickly recover debts in a purely pragmatic manner. It is precisely this steadfast commitment to business ethics that has earned the appreciation of partners, thereby building long-term trust—something that purely material benefits cannot provide. Loyalty does not hinder the bank’s progress; on the contrary, it enhances business efficiency in a sustainable manner and creates a unique identity for BIDV.
For Generation Z—the core workforce of BIDV’s future—the leadership expects you to understand “Nghĩa tình” as a form of “intangible asset.” BIDV is conveying this value through “digitalization” campaigns, sharing real stories of human connection and professional dedication via short videos or series of experiential content. When "Nghĩa tình" is personalized and embedded into every small action, it will help revitalize BIDV’s image—a financial institution with a rich history yet always dynamic, humane, and closely connected to the future.