BIDV Launches the “Hybrid Summer 2026” Campaign: Connecting Green Living and Smart Finance

With the message “Hybrid Summer - Live Healthy, Live Well with BIDV,” this year’s campaign clearly reflects the bank’s efforts to build a financial ecosystem closely integrated with modern lifestyles. From April through July 2026, the program will roll out a series of coordinated activities, ranging from the Kickoff and Festival to Lifestyle and Entertainment experiences.

Here, each customer is not just a user of banking services but also a participant in a comprehensive journey, where smart financial management on digital platforms is seamlessly integrated with sports, shopping, and travel activities.

Attending the Kickoff ceremony, Mr. Tran Phuong—Chairman of the BIDV Labor Union and Head of the Organizing Committee—opened the event with passionate and encouraging words for the BIDV athletes. He expressed hope that the BIDV Run program would serve as a source of motivation for each participating staff member to begin their health and fitness journey.

This event marks the kickoff of a series of meaningful activities leading up to the 69th anniversary of BIDV’s founding (April 26, 1957 – April 26, 2026), affirming the bank’s position as a financial institution that consistently leads in creating sustainable values for the community.

The highlight of the launch ceremony was the online running event “BIDV Run – For a Green Life 2026.” Taking place from April 5 to April 26, 2026, the race continues to utilize a technology platform to track participants’ performance, then converts the distance covered into funding for social welfare programs. Right from the morning of the opening day, the atmosphere became incredibly lively as over 1,000 athletes across Hanoi simultaneously took their first steps, spreading a spirit of humanity and a commitment to physical fitness.

The year 2026 also marks the 6th anniversary of the “BIDV Run – For a Green Life” journey, affirming the enduring vitality of an innovative community-building model. The online format allows participants complete flexibility in time and location, aligning with the trend toward green living in the digital age. Looking back at the journey from 2021 to the present, the program has attracted over 230,000 participants, covering an impressive total distance of more than 12 million kilometers. The results of those steps have been realized through funding exceeding 70 billion VND. Thanks to this, nearly 1 million trees have been planted across many localities to address climate change, alongside the construction of 13 flood-resistant community cultural centers in storm-prone areas, serving as safe havens for residents whenever natural disasters strike.

Launch of the BIDV JCB Hybrid Multi-Function Card

In addition to community activities, BIDV also offers groundbreaking financial solutions to optimize the “Quality Living” experience for customers. The highlight is the launch of the BIDV JCB Hybrid multi-function card—BIDV’s first card to integrate both debit and credit features. This is considered a powerful ally for the dynamic generation of customers, offering a range of practical benefits. The card offers a lifetime waiver of the annual fee based on spending conditions, deep discounts on Grab transportation services, and up to 20% off when paying for modern tech platforms like ChatGPT and Gemini. Notably, sports enthusiasts also enjoy exclusive benefits at fitness centers and specialty fashion stores, creating a seamless loop between physical activity and smart consumption.

To further boost the campaign’s momentum, BIDV is also rolling out a comprehensive promotional package with total gift values reaching up to 6.9 billion VND for customers throughout the program’s duration. The seamless integration of sports, technology, and superior financial products demonstrates BIDV’s vision to continuously enhance the quality of life for Vietnamese people. Financial solutions are no longer merely transactional tools but have become trusted companions, encouraging a positive, responsible lifestyle toward both oneself and society, and working together to build a greener and more sustainable future for the country.

Minh Ngoc