BIDV Opens Southern Private Banking Branch
This is the most comprehensive model in the Vietnamese market, marking a new milestone in BIDV’s international-standard Private Banking strategy in the South
On June 11, 2026, in Ho Chi Minh City, BIDV officially opened the Southern High-Net-Worth Individual Customer Center Branch—the flagship branch of BIDV Private Banking and the most complete high-net-worth customer service model BIDV has ever offered. The event marks a significant milestone in BIDV’s journey to realize its vision of building a Private Banking ecosystem in line with international standards.
Attendees at the opening ceremony included representatives from the State Bank of Vietnam – Regional Branch 2, leaders from regulatory agencies and local authorities, BIDV’s Executive Board, as well as a large number of the bank’s customers and partners.
Realizing the Long-Term Private Banking Strategy
With nearly 70 years of development, BIDV is Vietnam’s largest bank by total assets, boasting a diverse financial ecosystem and a network serving over 26 million customers nationwide. Building on the trust customers have placed in BIDV over nearly seven decades, BIDV became the first state-owned commercial joint-stock bank to launch Private Banking services, choosing this as a long-term strategic direction.
This strategy has been consistently implemented year after year: from the Hanoi High-Net-Worth Individual Center in 2021, to Ho Chi Minh City in 2024, and now the Southern Branch. In partnership with Edmond de Rothschild—a world-leading institution with over 250 years of experience in asset management—BIDV has been honored by The Asian Banker as “Vietnam’s Best Private Banking Bank” for four consecutive years.
A premier Private Banking space for an elite clientele
As the flagship branch of BIDV Private Banking, the Southern High-Net-Worth Individual Customer Center Branch embodies the three core values of a world-class private banking institution: in-depth advisory and asset management capabilities, a private and refined service environment, and a knowledge-sharing community for the elite.
Here, every investment solution is personalized to meet the specific needs of each client. Additionally, there is a carefully curated series of knowledge-sharing and cultural events—ranging from investment forums, specialized seminars on asset management and family wealth management to private cultural events—where the elite client community gathers, shares visions, and collaboratively builds sustainable values for generations to come.
“For BIDV, Private Banking is not merely a client segment, but a commitment to a new standard of service—one that is client-centric, emphasizes personalization, and builds sustainable value. We believe that the greatest value clients seek is not merely asset growth, but the ability to preserve and pass on the values cultivated over generations.”
– A representative from BIDV’s Executive Board shared at the event.
In the coming period, BIDV is committed to continuing to invest heavily in the Private Banking sector, constantly enhancing advisory capabilities, asset management, and service quality, with the aim of delivering increasingly superior value to clients.
About BIDV
Bank for Investment and Development of Vietnam (BIDV) was established in 1957 and is one of Vietnam’s leading financial institutions. After nearly 70 years of development, BIDV is the bank with the largest total assets in Vietnam, boasting a diverse financial ecosystem encompassing banking, securities, and insurance, serving over 26 million individual customers and maintaining partnerships with thousands of financial institutions worldwide. In the retail banking sector, BIDV has consistently held the leading position in terms of scale and market share for many consecutive years.
For more information, please contact:
Southern High-Net-Worth Individual Customer Center Branch
153 Hai Ba Trung Street, Xuan Hoa Ward, Ho Chi Minh City
Phone: 028 3933 0068
