Sharing about corporate culture between BIDV and Hana Bank

In the current trend, competition is no longer just about products, services or technology, but more deeply - about how an organization nurtures cultural values and inspires its staff. Corporate culture - the spiritual foundation and internal strength - is the decisive factor for the sustainable development of an organization, the compass that guides behavior, creates internal cohesion and improves customer service quality. At BIDV, corporate culture is one of the three pillars in the development strategy with the vision of becoming a leading Large - Strong - Green bank in the region, a happy bank for employees. For Hana Bank, corporate culture is also a core asset, nurtured, created and becomes a source of strength to help affirm a solid position on the global financial - banking map.

Corporate culture is a measure of organizational development.

As an important content within the framework of cooperation projects between BIDV and Hana Bank, the discussion on corporate culture is expected to bring about an understanding of the business development philosophy and serving the country of the two leading financial institutions of the two countries, thereby strengthening the relationship and tightening exchanges between the two sides.

Attending and sharing practical experiences on building Corporate Culture from Hana Bank were experts Mr. Kim Gyeong Ho - Senior Manager of Human Resources Department, Ms. Jin So Youn, Manager, Employee Happiness Department, Mr. Lee Da Kyung, Deputy Manager, Employee Happiness Department and Mr. Kwon Kyu Woo, Deputy Manager, Human Resources Development Department.

The seminar on Corporate Culture Development of BIDV – Hana Bank therefore attracted the attention of representatives of BIDV's Board of Directors: Member of the Board of Directors Tran Xuan Hoang, Member of the Board of Directors Yoo Je Bong and Mr. Ham Jin Sik – Member of BIDV's Executive Board and more than 70 BIDV members including leaders, officers and employees from departments of the Party Committee Office, BIDV Trade Union, Human Resources Department, Planning Department, Finance Department, Brand Communication, Training and Research Institute, Transaction Office Branch I...

In his opening speech at the workshop, Mr. Tran Xuan Hoang, member of the Board of Directors, once again affirmed: Culture is a measure of the organization's development and expressed his desire to listen to the experiences in building corporate culture, training human resources and developing the organization from Hana Bank. Next, Ms. Jin So Youn, Head of the Hana Bank Employee Happiness Department, on behalf of the delegation, expressed her joy at coming to BIDV to share about the process of building and preserving culture at Hana Bank.

Mr. Kim Gyeong Ho - Senior Manager of Human Resources Department introduced the journey of developing the human resource system associated with building a sustainable corporate culture. Hana Bank aims to create a working environment where employees feel respected, listened to and have opportunities for long-term development. He added that, to attract young talents, Hana Bank has applied new recruitment methods such as organizing online seminars, recruiting through many social networking channels for young people such as Instagram, ... and applying an open interview process. In addition, each employee at Hana Bank is interested and clearly oriented towards development goals, has their work performance evaluated objectively from many perspectives, and is also listened to and respected in assessing the leadership's capacity. Above all, internal communication channels are also promoted, enhancing the ability of staff to connect and approach the organization.

Mr. Lee Da Kyung - Deputy Head of the Employee Happiness Department brought a very special perspective on the “Employee Happiness” program. This is a comprehensive initiative, focusing on taking care of mental health, balancing work-life and creating internal motivation for employees. Mr. Lee shared about the process of planning and organizing programs for employees, including planning programs based on the organization's business plan, discovering employee problems and common social issues, thereby building appropriate programs for employees, thereby closely evaluating effectiveness and drawing lessons for future programs. Through the sincere and close sharing, the image of a “happy bank” emerged very clearly, realistically and inspiringly.

From BIDV, Mr. Tran Xuan Hoang - Member of the Board of Directors also shared BIDV's efforts, strategies and orientations in building a happy bank for employees, through the results of the implementation phase and the orientations for the next phase. The morning ended with a lively discussion between the delegates of both sides. Many practical questions and implementation experiences were shared frankly, demonstrating the spirit of openness and the desire to learn from each other.

Continuing the program, at the afternoon discussion session, BIDV staff had the opportunity to learn more about the work of developing corporate culture associated with human resource development at Hana Bank through the sharing of Mr. Kwon Kyu Woo - Deputy Head of Human Resource Development Department. At Hana Bank, culture and identity are also promoted with core values and Hana people's spirit. In addition, Hana Bank also promotes the implementation of leadership standards with the goal: Leaders are "more people": Listen more, Empathize more deeply and Support more.

After Mr. Kwon's speech, it was time for representatives of the units to directly express their questions and receive enthusiastic answers from the expert team with new and professional perspectives. The process of building and developing the corporate culture of Hana Bank and BIDV has many similarities, but also many differences, so this is also the time for both sides to share and exchange about the similarities and differences, thereby learning and drawing many experiences on the path of practice and cultivating and spreading corporate culture. The afternoon session ended in a lively atmosphere, promising further opportunities to share more about the corporate culture of both sides.

Learn about cultural traditions to connect the future

Within the framework of the working program, the expert delegation from Hana Bank visited and learned more about corporate culture as well as communication - branding - human resources work at BIDV.

At the beginning of the journey, the delegation of experts visited BIDV's Traditional Room located at the Institute of Training and Research. Here, BIDV officials introduced the bank's formation and development process through historical periods and the artifacts bearing the mark of time that were preserved and displayed. Following the tour, the Hana Bank delegation had a working session with the BIDV Communications and Branding Department and listened to the sharing of image building strategies, communication activities and the BIDV brand development process over the years. Continuing the program, the delegation of experts moved to the Human Resources Department to listen more about human resource management at BIDV, thereby having exchanges to further promote human resource development of both sides.

The program took place in a friendly and open atmosphere with the spirit of exchanging and learning from each other. The attention and companionship from Hana Bank is the motivation for BIDV to continue promoting the values it has built, while strongly spreading the image of a prestigious and professional bank in the region and in the international arena.

The program took place in a friendly and open atmosphere with the spirit of exchanging and learning from each other. The attention and companionship from Hana Bank is the motivation for BIDV to continue promoting the values it has built, while strongly spreading the image of a prestigious and professional bank in the region and in the international arena.

The business trip not only provided a lot of useful and practical information for both sides to learn and continue the journey of cultural development, but also provided an open dialogue space where experts, managers and officers from the two banks could share experiences, initiatives, and good practices in developing and practicing corporate culture associated with business practices, including very practical topics such as: employee happiness, happy banks, and human resource development associated with sustainable corporate culture development. In particular, the program has become a bridge to tighten the cooperative relationship between the two sides, the cooperative relationship between the two banks is increasingly developing in the spirit of "Sustainable friendship - Accompanying development". Certainly, through this visit and work, BIDV's corporate culture development journey will be increasingly developed, achieving the goal of becoming a leading Large - Strong - Green bank in the region and a happy bank for employees.