BIDV is the Bank with the Most Impressive Cultural and Entertainment Event of 2025
On January 25, 2026, in Hanoi, the Bank Awards 2025 honored BIDV – The Moneyverse as one of the Top 3 most impressive Cultural and Entertainment events as voted by the community.
The remaining programs in the Top 3 include "Anh trai say hi" (VIB) and "Em xinh say hi" (TPBank).
Pioneering a completely different direction in brand sponsorship, BIDV strategically partnered with The Moneyverse 2025 – the first reality TV program on financial education for students in Vietnam.
Instead of following the well-trodden path of purely entertainment-focused music events, BIDV has chosen to create sustainable value by bringing dry financial knowledge closer to young people through the language of technology and entertainment (Edutainment).
The program created a knowledge "frenzy" among students nationwide with record numbers: attracting more than 32,000 contestants from 54 leading universities (double the scale of season 1), reaching over 130 million views and 300 million views across multiple platforms.
BIDV skillfully integrated digital products such as BIDV SmartBanking and the Moneyverse card line into the program's virtual reality (VR/AR) and AI challenges, helping young people access the concepts of "Earn - Spend - Save - Invest - Preserve" in a visual and inspiring way.
Going beyond its role as a strategic partner, BIDV has become a solid career launchpad for Gen Z by offering prestigious job opportunities to the most outstanding "astronauts."
With The Moneyverse 2025, BIDV has not only successfully rejuvenated its brand image but also affirmed its position as a responsible "national bank" that always accompanies the Government in its national comprehensive financial strategy, according to Bank Awards.
Bank Awards is an award initiated by UBGroup – a member of the Vietnam Banking Association, which has attracted the attention and votes of netizens on social media platforms for the nominations in the banking sector.
