BIDV launches GenZ Financial Podcast Series - The Money Manifest

In a world where the concept of “stability” is increasingly fragile, Gen Z – those born in the digital age, are entering a financial journey with many differences. They are more proactive and flexible in earning and investing, but also encounter many difficulties when managing their expenses.

Born with the desire to become a companion of the young generation, The Money Manifest - a podcast series produced by BIDV, brings a personal finance approach that is close and suitable for the dynamic lifestyle of Gen Z.

Gen Z: Free and flexible in thinking but lacking basic financial knowledge

Being willing to quit a job just because they feel… bored, spending 50% of their salary to have a “healing” living space or having no savings because they pursue a YOLO lifestyle… are all things that are no longer strange when it comes to Gen Z. Growing up in the midst of technology and global fluctuations, from economic crisis to epidemics, from the crypto investment trend, installment purchases to the “get rich quick” fever, young people today are constantly looking for financial independence.

Another study by Qualtrics in 2024 also found that 33% of Gen Z admitted to being "addicted to shopping", with social media being the main trigger that makes it difficult for them to control their consumption behavior.

The above numbers not only depict a generation that needs to express itself through spending, but also reveal a noteworthy reality: Gen Z does not have a reliable enough space to learn and hone personal finance skills in a systematic and appropriate way.

Money Manifest – A financial podcast series that suits Gen Z's taste

With the explosion of information and social networks, today's young generation can easily access financial knowledge through various means such as books, online courses from KOLs or community groups. However, most of them are not effective due to obstacles such as: high tuition fees, content that does not "touch" insight, one-way communication, academic language...

Meanwhile, this generation tends to learn and receive information through images, videos, or personal real stories. They want to hear others recount their authentic experiences to draw their own lessons instead of trying to cram dry knowledge into their heads.

Understanding the needs and habits of young people learning about finance, BIDV Bank has joined kenh14 to produce the podcast series "The Money Manifest" with the goal of helping Gen Z access financial management knowledge in everyday, easy-to-understand language. The name The Money Manifest is also inspired by the "manifest" culture - a very popular trend on social networks in recent years.

Choosing to "chat" with young people through real stories, each episode in the series will suggest many things about love, responsibility to family, self-development... while also incorporating "hard-earned" lessons that the guest character learned from the journey to achieve financial independence. It could be the first time borrowing money, the first time making a wrong investment, the first time buying a house, buying a car... From those first times, both the guest and the listener will re-examine familiar issues under a new lens.

With The Money Manifest, BIDV continues to build the image of a young, dynamic bank that keeps up with new trends. Not only does BIDV provide products/tools to help Gen Z manage their personal finances effectively, it also proactively creates spaces for sharing and learning, where Gen Z can re-examine their relationship with money in a more intimate and practical way.

Source: Women Number