BIDV Wins Gold at The Stevie Awards for Financial Education Communication
On April 17, 2026, in Macau, BIDV participated for the first time and was named the Gold Award winner at the Asia-Pacific Stevie Awards ceremony for its financial literacy outreach to young people
Driven not by promotional goals but by a genuine concern for making personal finance more accessible to young people, BIDV has pioneered financial education initiatives, gradually moving financial knowledge beyond textbooks into real life to change the mindset and behavior of the younger generation, thereby spreading this impact throughout society.
These efforts were recognized when BIDV surpassed over 1,000 nominations, becoming the only bank in Vietnam to win the Gold Award in the “Innovation in Cross-Media Marketing” category—presented by the Stevie Awards, one of the most prestigious international business award systems.
From Vietnam to the Asia-Pacific:
The years 2024–2025 marked outstanding creativity in BIDV’s financial education communication activities targeting young people. Notably, BIDV served as a strategic partner and financial education content advisor for “The Moneyverse”—a financial education program launched by VTVTimes. BIDV’s participation has helped shape how the program engages the community, particularly the younger generation.
Moving beyond traditional approaches, The Moneyverse has “brought financial concepts to life” through TV game shows, digital platform content, university activities, and a multimedia ecosystem. From a dry subject, finance has gradually become a natural part of life. Through this, BIDV clearly demonstrates its brand personality as a “Wise Companion”—one that is approachable, understands needs, and is ready to collaborate in equipping the younger generation with comprehensive financial knowledge and solutions.
Over two seasons, the program has reached more than 54 universities and over 350,000 students nationwide. On digital platforms, the program recorded approximately 130 million impressions, over 300 million video views, and nearly 2 million interactions—numbers reflecting its reach and, more importantly, the shift in how young people perceive finance.
Concurrently, the "The Money Manifest" podcast series launched by BIDV has reached over 1.6 million young people through podcast platforms and digital audio content. Unlike the typical instructional approach to financial communication, "The Money Manifest" adopts a peer-to-peer communication strategy. The podcast episodes revolve around real-life financial stories shared by influencers and young opinion leaders, featuring very “real-life” experiences: mistakes, lessons, and difficult decisions related to money.
This approach helps BIDV build trust and empathy—two key factors in connecting with the younger generation, who tend to be skeptical of formulaic messages.
When financial education becomes a tool for implementing national strategy
Notably, BIDV’s activities extend beyond mere communication efforts; they are embedded within the National Comprehensive Financial Strategy, where financial education serves as a foundational pillar for expanding access to financial services and promoting inclusive development.
Based on this, the programs are designed to position financial literacy as an essential life skill, helping to foster the habit of using formal financial services and promoting cashless payments in the context of digital transformation.
Through a multi-platform, approachable, and easy-to-understand approach, a team of over 30 BIDV experts is gradually helping to enhance financial literacy among the younger generation while narrowing the access gap among different demographic groups.
International recognition for a distinctive communication model
Experts from The Stevie Awards noted: “BIDV’s campaign demonstrates a clear leadership role in financial education at the national level, with a youth-centered, multi-platform approach. The combination of edutainment and a peer-to-peer communication model has created an impressive level of reach and engagement, setting it apart from typical banking campaigns.”
These remarks clearly reflect the effectiveness and unique impact of the strategy BIDV has pursued, where communication not only disseminates brand and product information but also creates lasting, meaningful community impacts.
From Communication Campaigns to Creating Social Value
In a context where banking communications are increasingly tied to customer experience and social responsibility, the Gold Award at the Stevie Awards reflects BIDV’s direction in using communications to create real value—not only for the brand but for the community. This milestone also demonstrates that BIDV is steadily establishing itself as a modern financial brand, where innovation, education, and social connection form the foundation for long-term development.
The Asia-Pacific Stevie Awards is one of the most prestigious international awards, honoring organizations with outstanding achievements in business innovation, technology, and marketing across the region. In 2026, the program received over 1,000 nominations from businesses across 23 markets in the Asia-Pacific region; these nominations were evaluated by an international panel of judges comprising experts, business leaders, and experienced brand strategists.
Read more about The Moneyverse here:
Read more about The Money Manifest here
