Financial leverage helps sellers break through on e-commerce platforms

June 26, 2025 00:00

Responding to the Government's policy of promoting digital economic development, building a transparent, efficient and sustainable business environment, on June 25, 2025, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) coordinated with the e-commerce platform TikTok to simultaneously organize two major events in Hanoi and Ho Chi Minh City. This is a series of specialized activities exclusively for the community of sellers doing business on TikTok - one of the fastest growing online distribution channels today.

At the events, BIDV introduced a comprehensive financial ecosystem, designed to suit the operational characteristics and actual needs of Sellers who are businesses, business households, as well as individual customers operating on the TikTok platform. The solutions not only focus on optimizing capital resources, reducing operating costs, but also support improving financial capacity, improving cash flow and increasing access to credit - creating a foundation for sellers to develop their businesses systematically and sustainably.

In Hanoi , BIDV cooperated with the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) and TikTok to organize a special program with the theme "Long-term business - Starting from the Law " , aiming to encourage and support business households to seek breakthrough opportunities, raise awareness of taxes and e-commerce to increase professionalism and develop sustainably in an increasingly transparent legal environment. The event gathered more than 700 business households and sellers nationwide, providing an opportunity for stakeholders to share information, policies and practical experiences in the process of transforming business models.

At the event, BIDV representative shared his perspective on "converting from a business household to an enterprise". Accordingly, registering a business is not only about complying with the law, but also brings many strategic benefits such as: Enjoying the corporate income tax exemption policy for small and medium enterprises in the first 3 years of establishment to help reduce operating costs and optimize profits; Easy access to credit packages and preferential loans from banks specifically for small and medium enterprises converting from business households; Enhance reputation, expand business scale and market.

BIDV representative (front row, 6th from right) and delegates attending the training program "Long-term business - Starting from the Law"

BIDV has also introduced to customers a comprehensive and seamless digital journey, from opening an automatic account through eKYC, managing cash flow effectively with BIDV QR, to optimizing profits through the form of Automatic Interest-generating Deposits. In addition, BIDV also provides a flexible capital access solution with preferential interest rates through credit cards without collateral, helping businesses easily take the initiative in all financial plans.

In Ho Chi Minh City, the TikTok SMB Summit 2025 event with the theme “Unlock the Next Chapter” has become the biggest gathering point of the year for the community of Sellers, Content Creators and strategic partners of TikTok, creating a space to connect, share trends and effective business solutions in the digital age.

By participating in the event, BIDV affirmed its pioneering role in accompanying sellers on the TikTok e-commerce platform, not only through financial products, but also through comprehensive advice and support, helping customers gradually build a sustainable and effective business model.

At the program, BIDV brought comprehensive, flexible financial solutions and optimized capital sources for customers, including: Business production loan packages with preferential interest rates from only 4.5%/year, supporting quick access to capital to expand operations; Opening a Credit Card with up to 6% cashback for advertising transactions on the TikTok platform, helping to save marketing costs; Cashback program up to 500,000 VND when customers link BIDV accounts with sales management software, supporting increased operational efficiency; Free feature of reading notifications of money entering the account via BIDV SmartBanking application - helping sellers track cash flow instantly and accurately.

BIDV representative presented gifts to lucky customers who won special prizes at the event.

In addition to the lucky draw program for customers attending the event directly, BIDV also offers an attractive lucky draw program for all customers registering online for BIDV SmartBanking service. Specifically, from June 25 to July 25, 2025, customers registering to open a new BIDV SmartBanking account and entering the code "TIKTOK" in the special referral code section will have the opportunity to participate in the lucky draw program at the end of the period with prizes including: 01 MacBook Pro 14 inch M4 Laptop; 03 iPad mini 7; 20 Xprinter 490B USB order printers.

Previously, on June 11, 2025, BIDV coordinated with the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to organize a signing ceremony of the Memorandum of Understanding on cooperation in e-commerce development, marking a new step forward in the effort to build a modern, efficient and sustainable e-commerce system in Vietnam. Accompanying the TikTok platform and the customer community in two major events in Hanoi and Ho Chi Minh City continues to be a clear demonstration of BIDV's long-term commitment to supporting the development of the digital economy and promoting cashless payments. Through flexible, modern and cost-optimized financial solution packages, BIDV creates favorable conditions for businesses, business households and small traders to have more tools to access effective financial resources, thereby improving competitiveness, maximizing profits and being confident on the journey of sustainable business development in the digital age.

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