Save for the festive season and welcome the spring with BIDV

As the year draws to a close and the streets begin to take on the colors of the festival, each family quietly conducts its own "review": reflecting on a year of work, savings, and unfinished plans. For many people, saving money is not just a financial decision, but also a way to preserve the fruits of a year of effort, a quiet preparation for a peaceful spring ahead.

It is precisely in this rhythm that the demand for savings often surges at the end of the year. When the investment market remains volatile, customers tend to return to sustainable values: safety, stability, and ease of control. Idle money from business, bonuses, and savings are deposited in banks as a way to "anchor" finances, allowing minds to relax and welcome the Tet holiday.

Understanding this mindset, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) launched the "Welcome the Holiday Season - Save for Gifts" promotion program, as an early New Year's greeting to customers on their long-term savings journey.

Not focused on short-term market fluctuations, the program is built around the core values of bank savings: durability over time, stable returns, and a sense of security. From now until January 31, 2026, customers who make new deposits or roll over deposits at the counter and on the BIDV SmartBanking app with terms of 6, 12, 13, 18, and 24 months, with a minimum amount of VND 100 million, will have the opportunity to receive a lucky draw code.

In total, the program offers 2,026 prizes, with a total value of over VND 2 billion. The highlight is the Grand Prosperity Prize – a savings account worth VND 686,868,686, a number symbolizing wealth, prosperity, and abundance. In addition, 2,025 Phat Loc Prizes, each worth 666,666 VND, are awarded as "small spring gifts," spreading joy and luck to a large number of customers.

A highlight of the program is the focus on enhancing the digital transaction experience for customers who make online savings deposits via BIDV SmartBanking, which will double their prize codes, thereby increasing their chances of winning. This is not only an incentive-based offer but also reflects the changing financial behavior of modern customers: prioritizing speed, convenience, and proactive management of cash flow anytime, anywhere.

During the busy days leading up to Tet, the ability to make savings deposits, track interest, and participate in promotional programs with just a few taps on a phone has become the choice of many young customers, business households, and families seeking to optimize their time together. At the same time, with BIDV's extensive network of over 1,000 transaction points nationwide, it is ready to serve customers who are accustomed to traditional transaction methods.

"Welcome the festive season – Save for rewards" is therefore not just about the prize amounts. It is BIDV's way of accompanying customers in preserving their achievements of the year, giving them a little extra joy, and more importantly, adding confidence to their long-term plans. Make a deposit today, not only to earn interest, but also to make room for peace in the new year.