Spring of the Year of the Horse 2026: Code for wealth and prosperity, a complete and fulfilling Tet

In the atmosphere of the new Spring of Eastern culture, each year's zodiac sign not only marks the cycle of time but also conveys messages about opportunities and new beginnings. With the Year of the Horse 2026, the image of the Horse – a symbol of endurance, speed, and ambition – becomes a wish for a year of strong momentum and many breakthroughs. According to feng shui beliefs, "The Horse Brings Success" evokes faith in the journey of reaping rewards, where wealth and growth go hand in hand with relentless effort.

Inheriting these symbolic values, BIDV has shaped its communication message for the 2026 Tet season: "Horses bring wealth – Tet is complete." From the image of the new year's mascot, the concept of "Horse" is expanded in modern life, associated with transaction codes, discount codes, QR codes, and prize codes – familiar touchpoints that connect financial services, discounts, and luck, accompanying customers on their journey to a fulfilling Spring.

On this journey, BIDV is rolling out a series of promotions, discounts, and digital experiences from early December 2025 to the end of Q1 2026, covering many key products and services. Among them are savings programs with large total prizes, creating a highlight for safe cash flow at the end of the year. The "Welcome the Festival Season - Save for Gifts" program offers thousands of lucky cash prizes, while the "Save - Receive Lucky Codes - Welcome Power" program impresses with its top prize of a Mercedes C200 car, conveying the message of prosperity accompanying a prosperous start.

Beyond financial products, BIDV brings the essence of Spring closer to customers through Tet gift sets rich in cultural identity. The unique horse flag gift set "Four Seasons of Friendship - Success in Horse Racing" was launched at the beginning of the new year, given to customers transacting at counters and online channels, skillfully connecting the spirit of traditional Tet with modern experiences, creating an emotional impression in each gift.

Amidst the growing trend of digitalization, BIDV SmartBanking continues to be a hub for "codes" of discounts and luck. The Tet game "Welcome the Horse to Spring" launched on the digital platform not only brings a lively atmosphere to the beginning of the year but also increases customer engagement through a series of practical rewards such as Bpoints, transfer money, discount codes, and physical gifts. In particular, the program is linked to the social welfare activity "Tet Gifts for the Poor," spreading the spirit of sharing, so that each play not only brings personal joy but also contributes to a warmer Spring for the community.

Additionally, the "Noon Hour" promotions on SmartBanking, flash sales for airline and train tickets, and cashback policies for customers receiving salaries through BIDV create a continuous, flexible ecosystem of benefits that fully meet people's spending, travel, and reunion needs during Tet.

We cannot fail to mention the programs for remittances and cards – two product lines closely linked to Tet cash flow. The lucky draw for customers receiving Western Union remittances and minigames on the BIDV fanpage offer valuable gifts, while card spending promotions help customers shop with peace of mind and enjoy the festive season more fully.

In particular, for the 2026 Lunar New Year, BIDV launched a line of attractive account numbers called "Ma dao thanh cong" (Success is assured) – numbers with feng shui meanings associated with the Horse and the year of birth, as a New Year's wish to customers: success in work, prosperity in finance, and stability on the journey ahead.

With a consistent message, synchronized implementation, and a clear cultural depth, BIDV's 2026 Tet activities are not just simple promotional programs, but a story of enduring partnership with customers in every Spring. As "Ma" bestows fortune, BIDV delivers trust, ensuring every family enjoys a fulfilling, warm, and hopeful Tet holiday for the Year of the Horse.