Corporate culture

A place where love connects – a source of motivation for sustainable development

Thuy Le Dec, 02,2025 09:40

Amidst the hustle and bustle of numbers and transactions in the financial industry, there is a peaceful place to return to, a "common home" where each member is understood and fueled with enthusiasm.

That is the Trade Union. At BIDV and through simple stories from the Lam Son Branch Trade Union, the role of the Trade Union is not only to protect rights, but also to nurture and unite hearts, creating a great internal strength, contributing to the sustainable development of the whole system.

BIDV Lam Son Trade Union Congress
BIDV Lam Son Trade Union Congress

A solid support

Every day coming to the office is not only the beginning of a work cycle, but also the coming of a second home. That familiar feeling is cultivated by the BIDV Lam Son Grassroots Trade Union through the most practical acts of care. Not only ensuring that 100% of employees receive appropriate salaries and bonuses, and are fully insured to contribute with peace of mind, the Trade Union is also the voice representing the thoughts and aspirations of each member in building human resources policies. All salary and promotion processes are carried out publicly and transparently, opening up a fair development path for all staff and employees.

The union is also a place to listen and a shoulder to share. Sincere greetings when sick, small gifts of encouragement when the family has a happy or sad event, regular health check-up programs..., create a cohesive environment, so that each staff member feels absolutely respected and secure, considering this place a solid support to devote themselves.

Cadres vote to elect the new Trade Union Executive Committee
Cadres vote to elect the new Trade Union Executive Committee

The power of resonance from exciting emulation movements

If concern is the glue that binds, then competitive movements are the fire that ignites enthusiasm and the desire to conquer. BIDV Lam Son Union has cleverly blended the competitive spirit with business goals, turning each challenge into a common journey of conquest for the whole group. Movements such as "Excellently completing business targets" or "Digital transformation" are no longer pressure, but become a playground for each individual to demonstrate their talent, creativity and team spirit.

The “Cultural Ambassador” contest is not just a contest, but an opportunity for each member to tell the story of BIDV culture with their own heart, spreading good values to the community. It is this wonderful synergy that has helped BIDV Lam Son continuously reap success, affirming that when everyone shares the same will, any goal can become a reality.

Where each staff member can share and regenerate energy

After hours of dedicated work, the soul needs to be watered with rich cultural and spiritual activities. The Union is the talented conductor, coordinating the bustling symphony of joy and connection. The happy moments together after work are the precious “vitamins”, helping us love our work more and bond with our colleagues more.

It is the energetic melody from the sports playground - where there is laughter on the soccer field, running for the community in the BIDVRUN race, or the pride when holding high the gold medal in tug of war, badminton... - activities that not only help to regenerate energy but also strengthen the bond between colleagues and teammates.

It is the traditional cultural colors with the flowing ao dai in "Ao Dai Week", the cozy atmosphere of the trips, or the joy of gathering in the cooking contest..., all have created beautiful memories, helping people balance their lives and find simple joys.

These are also small activities that spread a positive lifestyle at the branch, such as the "21 days of green living" challenge - not just a trend, but a gentle reminder of responsibility to oneself and the environment, sowing the seeds of beautiful living values.

Compassionate heart towards the community

Compassion and social responsibility have become an indispensable part of the 'DNA' of BIDV people. That flow of love was initiated and strongly spread by BIDV Lam Son Trade Union through concrete actions, warming many difficult lives such as: giving Tet gifts to the poor in Tho Xuan, Hau Loc, Nghi Son districts; donating solidarity houses and gratitude houses to families in difficult circumstances; visiting and giving gifts at centers for people with meritorious services and social protection centers; gratitude activities, offering incense at martyrs' cemeteries; supporting the Association of War Invalids and People with Disabilities, supporting the Education Promotion Fund.

Branch organizes donation to flood victims in Thanh Hoa
Branch organizes donation to flood victims in Thanh Hoa

The movement of each union member donating a day’s salary has also become a beautiful feature, demonstrating the noble spirit of “helping each other”. These activities are not only a responsibility, but also a joy and happiness for each BIDVer when giving, contributing to building an image of BIDV that is not only financially strong but also full of humanity and affection.

Building a common home from a solid foundation

To keep the flame of enthusiasm burning and the flow of love spreading, building a strong Trade Union from within is the core task. Like a diligent gardener, BIDV Lam Son Trade Union always takes care of its "common home" from the most basic things. Building a clear action program is to lay a solid foundation for development.

Ideological education is carried out regularly, not through dry lessons, but through stories and real-life examples, helping each member understand and be more proud of the path they are taking. The Union is also a reliable nursery, discovering and nurturing excellent "red seeds" for the Party. Although there are still concerns and difficulties in everyday life, with a united collective and a dedicated Executive Committee, the "house" BIDV Lam Son will always stand firm against all storms, ready for new journeys.

The strength of a big brand like BIDV is not only measured by growth figures or asset size, but is also built from the people who are dedicating day and night. There, the Union, with its silent but extremely important role, is the warm heart, the invisible thread connecting thousands of individual hearts into a solid block of solidarity. The story at BIDV Lam Son is a clear proof, showing that when employees are cared for, encouraged and live in an environment full of humanity, they will create extraordinary values. That is the secret for BIDV to continuously grow - be strong - be green, not only a leading financial institution in Vietnam, but also a happy bank - the proud home of many generations of BIDV officers, employees and workers.

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