BIDV and Hana Bank Join Forces to Promote Financial Education for the Younger Generation
On May 21, in Hanoi, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) partnered with Hana Bank (South Korea) to host a roundtable discussion titled “Equipping the Younger Generation with Financial Literacy: From ESG Commitments to Practical Implementation”
The event attracted the participation of leaders from both banks, representatives from the Banking Academy and the Finance Academy, along with numerous economic experts. This is a strategic step aimed at concretizing the commitment to sustainable development (ESG) and promoting financial inclusion by the two leading financial institutions in the Vietnamese and South Korean markets.
The Urgent Need for “Soft Infrastructure” in the Digital Economy
Speaking at the roundtable, Mr. Dang Van Tuyen – Member of the BIDV Board of Directors – emphasized that in the context of digital finance developing at a breakneck pace, financial education is no longer merely a symbolic community activity. It has become a core component of ESG and inclusive finance strategies, serving as soft infrastructure that enables the younger generation to safely access modern services while reinforcing long-term stability for the entire system.
During the discussion session, representatives from the Banking Academy and the Finance Academy also shared practical insights on the gap between academic financial knowledge and students’ practical skills. Experts agreed that making financial education more practical through real-world experiences, rather than stopping at theory alone, is the key solution today.
Hana Bank: An innovative educational ecosystem catering to a wide range of age groups
As a pioneering financial institution in South Korea, Hana Bank shared at the roundtable its comprehensive financial education ecosystem, standardized for specific target groups. For elementary through high school students, the bank focuses on building early awareness through interactive, visual content and the “Economic Musical” program, which has been running continuously since 2007. Incorporating art into education helps make economic concepts more relatable and accessible to young children.
For university students and young entrepreneurs, the Hana Social Venture initiative has been widely implemented at 30 universities across South Korea’s five major economic regions. As of 2026, the program has completed four training sessions and successfully supported over 5,050 young people and 431 local startup groups. Thanks to its contributions to youth startup activities and the local economy, the program has received numerous awards from the South Korean government.
Notably, a key highlight of the 2026 training cohort is the deep integration of artificial intelligence (AI) application skills into operations, including the AI Coach tool and solutions to support product launches on global online distribution platforms. Concurrently, the Hana Talent program, operating under a public-private partnership model, has successfully trained 117 high-quality experts in AI and blockchain to stay ahead of trends shaping the future of the financial industry.
BIDV: Realizing the Social Pillar in the "Big – Strong – Green" Strategy
Aligning with its sustainable development strategy, BIDV is concretizing its goal of becoming a “Large – Strong – Green” bank by making financial education a central focus within the “Social” pillar of its ESG criteria. Instead of following traditional approaches, BIDV has made a breakthrough in the 2024–2025 period by co-producing the reality TV show “The Moneyverse” in collaboration with VTVTimes.
As a strategic sponsor and content development expert, BIDV has directly integrated complex concepts such as cash flow management, investment risk, and financial literacy into real-life scenarios for Gen Z. This groundbreaking educational communication initiative helped BIDV excel in winning the Gold Award at the prestigious 2026 Stevie Awards Asia-Pacific in the “Innovation in Multi-Channel Marketing” category.
Leveraging Vietnam-Korea Partnerships to Bring Financial Education to Life
Commenting on the significance of this collaboration, Mr. Ham Jin Sik—a member of BIDV’s Executive Board and the BIDV-Hana Bank Strategic Cooperation Committee—shared that while there are some cultural differences between the two countries, the experience in implementing ESG initiatives in general, and financial education programs at BIDV and Hana Bank, has provided fresh perspectives. This serves as an important practical foundation for both parties to consult and research future joint ESG projects.
Closing the roundtable, representatives from the leadership of BIDV and Hana Bank reaffirmed their comprehensive strategic partnership. As the ESG trend shifts strongly from awareness commitments to practical action, the two banks pledged to continue working closely together to share resources, personnel, and advanced educational technology models. The delegates agreed that fostering financial literacy among the younger generation is not merely a one-time social responsibility initiative, but rather a long-term investment aimed at protecting consumers, promoting the safe digital transformation of banking, and driving quality growth for the digital economy in both countries.
