From lean to transformation - the innovation spirit of BIDV Phu My Party Committee

Transforming from structure to quality, from formal reform to content innovation. It is an uneven journey, requiring political courage, management intelligence and above all, faith in people - the central resource of innovation . Streamlining helps BIDV Phu My become flexible; and transformation helps BIDV Phu My become an organization that knows how to adapt, innovate, and move forward with the internal strength of the Party in the enterprise.

From Party policy to action at the grassroots level

In the process of comprehensive national innovation, our Party affirms: "Streamlining the apparatus, improving effectiveness and efficiency of operations" is a central, long-term task.

If "streamlining" is an organizational revolution, then "transformation" is a revolution in thinking.

Phu My Party Cell consists of two cells: Cell 1 is the Wholesale - Operation Block, Cell 2 is the Retail Block. This event is not only an organizational milestone, but also a testament to the leadership capacity, fighting strength and innovation spirit of the Party Committee.

“The Party leads, the staff implements, the staff agrees and deploys.” - the statement of Chairman of the Board of Directors Phan Duc Tu is like a compass, guiding all activities at BIDV. The Party outlines the path, orients the strategy, ensuring that all major policies are on the right track. The staff are the ones who transform and deploy those directions into specific actions, from streamlining the apparatus, optimizing processes to initiatives to improve work efficiency. And most importantly, the staff unanimously deploys, each department, each individual moves in step, turning ideas into practical results. Every change, every small improvement originates from this inter-level coordination, creating overall strength, helping BIDV to be both streamlined and effective, firmly overcoming all challenges, ready for new challenges and opportunities in the digital age.

At BIDV Phu My, that guiding spirit has been concretized by a unique approach: politics as the foundation, technology as the tool, people as the center, and efficiency as the measure.

Deeply aware of the role of the "political nucleus", BIDV Phu My Party Committee issued a specialized Resolution on "Organizational streamlining - Model transformation - Retail development" with three strategic focuses: (i) Organizational streamlining, increasing flexibility and efficiency; (ii) Innovation in leadership methods, linking Party building work with specific business tasks; (iii) Promoting the pioneering role of Party members in digital transformation, service culture and professional ethics standards.

The Resolution is not only an orientation, but also a compass for action, thoroughly understood by each Party cell and each Party member, with specific targets on three aspects: ideology, expertise and service culture. Emulation movements have become a typical cultural feature of BIDV Phu My, typically "Exemplary Party member in digital transformation" - where each Party member pioneers in applying technology to serve customers more effectively, "Model working day" - spreading the spirit of responsibility, discipline and creativity.

Thanks to that, BIDV Phu My has become a bright spot in the BIDV system, where each Party member is both a leader and an inspiration for innovation.

A strong shift in the retail model

If “streamlining the apparatus” is an action to streamline the form, then transforming RBT is a step to renew the “soul” of business operations. RBT is not simply restructuring the retail model, but a comprehensive transformation of thinking, operating methods, service methods and organizational culture. Each officer must change the way they think, work, and feel about their profession: from “transaction officer” to “customer companion”, from “bank employee” to “digital brand ambassador”.

After 5 weeks of implementing the final phase of RBT, BIDV Phu My recorded impressive results: Top 1/35 branches implementing in terms of the number of customers interacting and closing sales via VRM; Top 5/35 branches implementing this phase in terms of interaction results and closing sales of PRM. Key indicators such as retail mobilization, CASA, new customers, and labor productivity all increased sharply compared to the same period.

More than numbers, the most valuable thing is the transformation in thinking and action. Each cadre is imbued with the awareness that transformation is not only a professional task, but also a political task - the Party organization's commitment to innovation before the system and the people.

Streamlining is not about “reducing people, reducing work”, but about increasing efficiency and fighting power. With that motto, BIDV Phu My has boldly restructured the organizational structure, clearly arranged the hierarchy and authority, eliminated overlapping steps, and established specific KPIs for each individual, working group and Party cell. Thanks to that, the time for processing documents and approving credit is significantly shortened, work efficiency and customer satisfaction at the branch are increased, personal responsibility is promoted, and the spirit of initiative and creativity is aroused.

The Branch clearly identifies the Retail Block as the strategic locomotive of RBT, the source of all initiatives and service improvements. The “Pioneer Party members in transformation” are not only good at their profession, but also inspire and spread the spirit of innovation to their colleagues.

People – the heart of innovation

Any reform is only meaningful when it is linked to human development. At BIDV Phu My, the idea of “taking people as the center, the subject and the driving force of innovation” is imbued in all activities of the Party Committee.

If streamlining the apparatus is to organize more effective operations, then changing the operating model is for each cadre and Party member to maximize their capacity, intelligence and courage. Phu My Party Committee determined: developing technology without developing people is a short-term path; investing in people is investing in the future.

The branch does not "mechanically streamline" but transforms the human resource management mindset towards "putting the right person - assigning the right job - correctly assessing capacity". Internal training programs are implemented according to the model of "learning goes hand in hand with practice, learning to change", linking Party theory with professional expertise. The Party Committee advocates training young Party members, building a "3-in-1 successor source" - solid expertise, good technology, strong political will. Many "digital transformation training" classes are organized periodically, helping each Party member understand that technological innovation cannot be separated from innovation in thinking, cultural innovation and self-management innovation. From there, BIDV Phu My has formed a generation of "three standards - three qualities" cadres: Ethical standards, professional standards, behavioral standards; Political courage, professional courage, innovation courage.

Party culture in enterprises – the foundation of trust and solidarity

If people are the center of innovation, then Party culture is the glue, the “immune system” that helps the organization stand firm in the face of fluctuations. In the context of a market economy, businesses face pressure for profit, competition and speed. Therefore, preserving Party identity in businesses is not only a political requirement, but also a factor that creates soft power and endogenous mettle.

At BIDV Phu My, Party culture is concretized by three core values: Discipline - Humanity - Efficiency. Discipline to ensure unified organization and operation, all actions are reflected in the light of resolutions. Humanity so that every decision is linked to people - customers - community. Efficiency to prove that Party leadership does not stop at orientation, but must create practical results.

Each Party cell meeting is a democratic forum where “self-reflection – self-correction – self-training” is regularly practiced. The forms of thematic activities are creatively innovated: instead of just reporting, Party cells organize “real-life situation discussions”, “innovation experience sharing”, “policy criticism corners”, through which Party members practice their analytical skills and apply resolutions to work. The spirit of democracy, solidarity and discipline becomes a source of spiritual energy, spreading to each department and each cadre, creating a humane and professional working environment.

Linking Party work with social security and community development

According to Ho Chi Minh's ideology, "Party members are leaders and at the same time loyal servants of the people". BIDV Phu My Party Committee has applied this ideology deeply when closely linking political tasks with social responsibilities. The programs "A day's salary for the community", "Each Party member has a volunteer action", or "Planting trees - Sowing trust" are not just temporary movements, but have become vivid methods of Party education. Each cadre when participating is "trained in action", understanding that the mettle of a Party member is not only shown in the hall or resolutions, but also in every action for the community.

From the voluntary contributions of the staff, BIDV Phu My has built dozens of solidarity houses, supported poor students, and accompanied the program "Joining hands for the homeland's sea and islands". These actions are concrete manifestations of "The Party in the hearts of the people" - where the image of BIDV Phu My Party members is not only bank staff, but also friends and companions of the people.

Comrade Tran Xuan Hoang - Standing Deputy Secretary of the Party Committee, Member of the Board of Directors of BIDV - once emphasized: "Social work is not only a responsibility, but also a measure of the Party's mettle and trust in the enterprise." From that perception, Party work and social security at BIDV Phu My are seen as two sides of a process - building the Party to serve the people, serving to strengthen the Party.

Innovation – the power of belief and collective intelligence

After more than 5 weeks of implementing the new model, BIDV Phu My has proven a seemingly simple but profound thing: when the Party leads correctly, when people are united, when technology becomes a tool, every change becomes a driving force. The spirit of innovation is not only reflected in growth indicators, but also in the change in collective thinking. The "Morning discussions with leaders in the Party group" sessions have opened up a new leadership model - "companionship leadership", where every opinion is listened to, every initiative is respected.

Streamlining and transformation at BIDV Phu My is not only an organizational requirement, but also an ideological step forward in Party building in the enterprise. Streamlining for efficiency, transforming for adaptation, but above all, both aim for the same core value - "Sustainable development on the foundation of a strong Party." BIDV Phu My's initial success is not measured by the reduction in the number of employees, but by the maturity in the leadership capacity of the Party Committee; the innovation in thinking and action of cadres and party members; and the increasingly consolidated trust from the people, customers, and partners.

With the motto of action "Lean - Digital transformation - Sustainable development", BIDV Phu My is completing the journey of "lean to be elite, innovate to break through" - where the Party's mettle blends with business intelligence, creating a modern, humane development model with strong political identity in the digital age.